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eCRM Manager

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eCRM Manager – Manchester – up to £30k

Fashion and beauty retail brand, based in central Manchester is looking for an eCRM Marketing Manager to take ownership of the company email marketing campaigns and customer database.

Reporting into the Head of eCommerce and Marketing, you will work autonomously, taking control of the customer database and working with the data to create and execute targeted eCRM campaigns (using Dotmailer and Magento). You will work with other members of the marketing team to ensure the content of the emails is engaging, relevant and in-keeping with company tone-of-voice, and you will have the help of a designer, who will create all the visuals. You will be responsible for data segmentation and ensuring the right messaging goes to the right demographic. You will steer away from automated messaging to more creative, targeted, seasonal messaging, with data at the heart of everything you do.

To be considered for this role, you must have experience of email marketing and data segmentation in a B2C role (B2B candidates will not be considered). You will be able to quantify your experience with email sends per month and revenue targets, as well as demonstrate your experience with data segmentation and campaign ideas. You should be able to work well autonomously, but also be ambitious, happy to develop your role into a managerial one and take on more junior members of staff to work beneath you further down the line.

This is an excellent opportunity for an experience digital marketing executive/manager with a passion for eCRM to join a market leader within fashion and beauty.
Reference: LBB2018714

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What they say

Managing Director,
Code Computerlove

We find The Little Black Book great! They know the industry and work hard at knowing the people in it. They are professional, honest and efficient; they say when they can help you and don’t bullshit when they can’t. In my opinion, TLBBA sets a lead that I wish other recruiters would follow.

Traffic Manager, TBWAManchester

The Little Black Book listen to our requirements and tailor candidates really well to our needs. We’ve been working together for a good while and rate them as a safe pair of hands when it comes to sourcing last minute design & development needs. A competitive and friendly service for any agency.

Managing Director, Epiphany Solutions

“We have engaged The Little Black Book Agency for a number of roles, most recently for a Client Services Manager. Thanks to their efficiency and their understanding of our company and its needs, we found the whole recruitment process painless. We now have an excellent addition to our team, who is making a real difference.”

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