Email Marketing Executive / Manager – Wigan – £25-30k
Highly respected education courses provider, based in Wigan, is looking for an experienced Email Marketing Executive / Manager, with at least 3 years’ experience, to join their digital marketing team.
Reporting into the Head of Digital, you will implement the email marketing strategy for the company, using data and business intelligence to plan marketing activity (focussing on the generation of website conversions). You will manage data flow and send volumes, using product and audience insight to segment and build datasets for each campaign. You will develop the email marketing schedule, developing and optimising product-specific, automated programmes. You will report on all email activity, drawing insightful conclusions for continuous optimisation, while tracking and analysing website traffic flow, to support the wider optimisation projects.
To be considered for this role, you must have hands-on experience working with email marketing platforms (Adestra is advantageous). Knowledge of HTML/CSS and experience of WordPress and building SEO landing pages is also required. You will understand CRMs (Salesforce experience is advantageous). You will have a strong knowledge and understanding of Google Analytics, a good working knowledge of Excel and strong copywriting skills. Any design skills and graphic design software skills would be useful, in order to produce campaign graphics. Finally, a degree in business or marketing (or a professional marketing qualification) is also required, with a minimum of 3 years’ experience in digital marketing.
This is an excellent opportunity to join a small but talented marketing team, within a company who treat their employees well and do great work.