Jobs

Use the search function to filter these
results according to your job type or your location

Head of Digital and Mobile Marketing

View Details

Head of Digital Marketing – Harrogate – £50-60k

Mobile app company, operating within the health and wellbeing sector, is looking for a Marketing Lead to oversee growth of the app – both acquisition of B2C customers and in-app purchases.

You will lead the (small) marketing department, overseeing a Social Media and Content Manager and working closely with the design and development departments. You will own the marketing budget and be responsible for building the brand, targeting the right consumers, implementing a B2C strategy and ensuring customer acquisition and conversion of downloads. You will work hard to improve web traffic, bounce and dwell, downloads, subscriptions, CPA, CTR and end-to-end ROI. Not only will you manage the team, you will also perform a hands-on role, working with the various marketing channels to ensure business objections are met.

To be considered for this role, you should meet the following criteria:

* At least 5 years’ digital marketing experience
* Experience of mobile apps and the nuances of iOS and Android users
* Previous marketing budget responsibility
* Strong content, communications and social media strategy experience
* Good understanding (and hands-on execution) of PPC, SEO, Content, Social, App Store Optimisation, Ad Networks, Programmatic, Email marketing and Affiliates
* A track record in CRM implementation and data analysis/performance metrics
* Good understanding for CRO, UX/UI, Design and A/B Testing
* Experience of managing third-party suppliers (PR, PPC, SEO etc)
* Experience of managing and growing a team

This is an exciting opportunity to join a growing company doing some great things and with a fantastic journey ahead. They have already created a best-in-class application and now need someone with the marketing knowledge and experience to help grow their customer base.
Reference: LBB2018677

Apply Now

What they say

Managing Director,
Code Computerlove

We find The Little Black Book great! They know the industry and work hard at knowing the people in it. They are professional, honest and efficient; they say when they can help you and don’t bullshit when they can’t. In my opinion, TLBBA sets a lead that I wish other recruiters would follow.

Traffic Manager, TBWAManchester

The Little Black Book listen to our requirements and tailor candidates really well to our needs. We’ve been working together for a good while and rate them as a safe pair of hands when it comes to sourcing last minute design & development needs. A competitive and friendly service for any agency.

Managing Director, Epiphany Solutions

“We have engaged The Little Black Book Agency for a number of roles, most recently for a Client Services Manager. Thanks to their efficiency and their understanding of our company and its needs, we found the whole recruitment process painless. We now have an excellent addition to our team, who is making a real difference.”

What others say

Latest Jobs

Email Marketing Executive / Manager

Email Marketing Executive / Manager – Wigan – £25-30k Highly respected education courses provider, based in Wigan, is looking for an experienced Email Marketing Executive / Manager, with at least 3 years’ experience, to join their digital marketing team. Reporting into the Head of Digital, you will implement the email marketing strategy for the company, […]

Front-End Developer

Front End Web Developer – Liverpool – £30-40k A fantastic opportunity to join an exciting new web comparison business launched in early 2019. Our client is growing fast and we are looking for a talented front-end web developer who is looking to develop a long-term career in web and web-app product development. This role reports […]

PR and Internal Comms Manager

PR & Internal Comms Manager – Manchester – £43-48k Well-respected housing charity, based in South Manchester, is looking for a PR and Internal Comms Manager to join their marketing and customer experience team. Reporting into the Head of Marketing, you will manage the delivery and development of the PR and Comms Plan, ensuring that goals […]

Take me to Jobs

Latest Tweets

Follow us for the latest job news from @TLBBA

New #job: Email Marketing Executive / Manager Location: Wigan Salary: £25kpa - £30kpa .. t.co/rxamoN80bft.co/KnUm5ZDYvB

New #job: Front-End Developer Location: Liverpool Salary: £30kpa - £40kpa .. t.co/5sRPZG22yA #creativejobs #marketingjobs

Freelance Digital SAM/AD (with strong technical understanding) required for Manchester agency - 3 months. Large web… t.co/xKWVZcQ2ps

Follow Us