Head of Marketing – Manchester – c£60k
Well-respected and highly successful female fashion brand, based in South Manchester, is looking for a Head of Marketing to oversee group brand management, creative direction and strategy across traditional, retail and digital channels.
Reporting into the CEO and overseeing the work of a 7-strong marketing team, you will work very closely with the trading, buying, merchandising/VM and retail teams. You will be responsible for brand development and homogeny across all touchpoints. You will oversee visual identity, brand experience, copy/tone of voice, packaging, PR, photoshoots, retail marketing/POS, social media and all digital marketing. It is a wide and varied role, where no two days are the same. One day, you could be working on the creative for a big social media campaign, the next working with a large department store, ensuring all seasonal POS is mirrored across concessions. You will keep abreast of trends, competitor analysis and how the high street is changing, to ensure that the brand remains relevant and competitive at all times, while managing the marketing budget for the whole of the group.
To be considered for this role, you must have some commercial experience of fashion or beauty. You will have worked as a marketing or brand manager, operating at a senior level with budget responsibility. You must have retail marketing understanding and understand the pace and the touchpoints involved in the successful marketing of a brand within the retail space. You will have overseen PR and messaging (working with external agencies) and have a very strong grasp of digital marketing (including search marketing and social media). Most of all, you will be a creative guardian, able to direct, protect and develop the brand across all customer-facing touchpoints (actively art directing and copywriting for various pieces). Finally, you will have a passion for the fashion industry and the trends by which it is inspired.
This is an excellent opportunity to really take ownership of this brand at an exciting time of growth and development. You will be part of a highly-talented team of senior managers (many from large fashion, beauty and retail brands in London), with great support, both from the marketing team and the board of directors.