A web analyst is needed to work within an exciting marketing environment for one of the leading integrated marketing agencies in the Midlands. As part of their offering, this agency have a strong digital team who create and manage many websites for their array of blue chip clients. They need support to track website performance and customer journeys, through the use of Google Analytics. Your role will need to link this analysis to entry/exit source information (e.g. media schedules, events activities etc) and to other supporting CRM software (e.g. database).