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Third-party payment, in our view, is costly and discourages clients from making their own decisions, again coming back to self-sufficiency and self-determination as our guiding principles. The act is also unclear as to what portion of the cheque can be directed to third-party payments. For example, will the guidelines allow the delivery agent to direct 100% of the cheque, thereby leaving the client with potentially no disposable income? Currently, over half, 54%, of London’s general welfare clients pay shelter amounts that exceed the maximum allowable. Therefore, over half our clients are having to pay for varying amounts of rent, heat and hydro from the basic needs portion of their allowances, which, as you know, is the money they get for food and other basic necessities. In our view, they simply cannot afford to have their cheques further reduced while living in poverty. “The minister may by regulation designate a municipality or district social services administration board as a delivery agent for each geographic area to exercise the powers and duties of a delivery agent in that geographic area.” So you would consent to be fingerprinted, and that makes the point exactly. If you would consent to be fingerprinted and we would fingerprint those with disabilities and those on welfare, most people probably won’t have a problem because the point is it’s the same; there’s a fairness in the system that everyone gets fingerprinted. You’re going to have people for whom in many cases employment opportunities aren’t there for them, they will be, but you, sir, won’t be. Every person we get off the welfare rolls becomes a contributing member to our society. Please understand, that’s not to say they’re not contributing members to our society. They are a part of our society and they’re an integral part of our society, but they become a taxpayer where they start paying into the system. We also object to the wording in clause 4 that defines disability as “the direct and cumulative effect.” I know Mr Balmer spoke to the fact of the use of “and/or,” and you’ve said it is something you’ve already spoken to and are looking closely at. We see it as an unreasonable and unnecessarily high requirement that all three of these areas need to be represented for a person to be identified as disabled. Finally, at the bottom of page 7 we recommend that the province maintain a primary role in the delivery of services and that the minister should not be the one who deregulates whole groups of people. Right now, we are facing the fact that alcoholics are being deregulated and it’s causing us great consternation because they are becoming productive members in our society once they’re sober. That the government of Ontario work to establish standards with the federal government and the provinces that reflect the expressed goals in international agreements. Our hostels for men, women and families are constantly noting an increase in mental illness and we can only afford to hire paraprofessionals and provide just housing. When we take the people to the hospital, to the crisis clinic, they’re not accepted. Recently we had a man who was setting fires in garbage cans in our hostel and we could not get the crisis clinic or the police to commit the man.
And again, as we have stated at other public hearings, at the end of the broadcast year when we file our annual returns, we will certainly make sure that all of the money is allocated and accounted for and makes up part of our annual returns to the Commission. Some of the other staffing levels include a program director and music director, which will be one person, a morning show host, plus a morning show co‑host. So a total of five people plus a half‑time person to report on the arts scene in Saskatoon. So we just think that that’s our best practice, is approximately 75 percent local, and you have about 15 percent regional, provincial, if you will, and about 10 percent national, international. So we don’t have a central hub for news in our broadcast group, each station is a stand‑alone station in that particular area. We appreciate the opportunity to appear before you this evening in Regina and look forward to any questions you may have of our application. Finally, a number of interveners expressed concern that the level of community service in Saskatoon will be compromised should a new licence be granted. The Jim Pattison Broadcast Group commits $1 million in direct expense and tangible benefits that will support Canadian talent initiatives over the course of a seven‑year licence term. We have attached a complete broadcast schedule to our application, and that same schedule is attached to our oral presentation distributed this evening. We also have a commitment to local surveillance materials of three hours and 30 minutes per week. Our commitment of eight hours and ten minutes of weekly news coverage is substantially more than any of the other competing applicants. While our emphasis will be on music, we will also provide a full range of information features for our audience. Unique to our Saskatoon soft AC/soft vocals market will be an emphasis on Canadian artists performing format compatible songs. Should our application be successful in Saskatoon, that same spirit of community would guide our new station. Collectively, the Pattison Broadcast Group commits in excess of over $10 million annually in sponsorship and airtime toward charitable public and community service airtime. Our individual operations contribute to the betterment of life in our communities through a wide and varied number of station initiated and local campaigns. His links to the province remain strong, and Mr. Pattison is strongly supportive of our broadcast group’s expansion into Saskatchewan. Our group is a regional player headquartered in Kamloops, BC, which has, to date, served the two most western provinces of our country, Alberta and British Columbia. Under the proposed structure it could be argued that the addition of a new station in this market would raise the issue of compliance with the common ownership policy. Which again, we have a number of stations in various locations where we rent space on towers and we rent space in transmitter buildings from other broadcasters. Again, taking this into consideration, please demonstrate how effective ‑‑ how effective control of the new station will reside with the trustees and not with either of the broadcasters. Furthermore, the proposed transmitter site for the new station is co‑owned by both of the broadcasters. I think it’s really important that the Commission understands that who you see here have a vested interest in what we want to accomplish, and that’s a better life for our young people, and it’s just plain and simple. We understand it’s fair game for the Trust Agreement to establish some parameters to keep us on track so we don’t go off on a tangent, but at the end of the day, we have a deadly serious responsibility to be independent in directing this operation. Can you comment specifically on the elements of the proposed ‑‑ proposed management, which I’ll read, which are significant influence factors raising questions with respect to who will effectively control the licensee. You note in ‑‑ you noted in the supplementary Schedule 2 to your application and response to deficiency questions that Lyle Daniels, Bill Peterson, Rita Mirwald and Elmer Hildebrand would replace Todd Rosenberg as directors of Saskatoon Radio Broadcasting Limited by September 15, 2006. To ensure ‑‑ these are some questions in the area of understanding the purpose of the trust and the role of ‑‑ the different roles within it, and maybe a bit of discussion on what effective control of the trust is. Based on the annual return date provided by the incumbents in Saskatoon, the market in 2005 significantly underperformed as compared to the national average at the level of profit before interest and tax margin. So I think that the ‑‑ these higher percentages are much more realistic about what’s going to happen for any applicant, quite frankly. It is our belief that we really do a good job in sales, as does Mr. Hildebrand’s operation, and that we get most of the dollars, if not ‑‑ virtually all of the dollars that are available. The statistics are for national advertising, well over 50 percent of the advertising buys are targeted to 25‑54. The artists are ‑‑ one artist is called Eekwol and Mils, it’s a First Nations from Prince Albert and it’s a hip hop music, if you believe it.
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I don’t know anybody who is not willing to work if a sustainable wage is available to them. I feel this bill will just create an unpaid labour pool of indentured servants. I hate to think that the country my mother brought me to in 1976 could even entertain a policy by which this becomes commonplace. The third area we’re raising as a concern is the lack of real detail to do a full and thorough analysis. We’re anticipating that as this committee moves through its work key details and key guidelines and regulations which we have not yet seen should be forthcoming to communities for further dialogue and discussion. The real impact on people is not yet fully understood until we see those regulations and details, and we look forward as a municipality to helping, contributing, negotiating and ensuring that we have a successful legislative reform. I come back to our first principle in the sense that the legislation itself does not address the principles you are trying to follow and implement. We feel it would be helpful that, just like the federal social security reform that took place in 1994, you should attempt to put forward stated principles and to outline clearly those principles to make the entire community and those following the legislation aware of what you’re trying to do. I want to move into some of the more detailed aspects of the proposed legislation. Hopefully, you will understand the tone that we’re trying to set here, which is that we lead by our principles and we follow with legislation that implements that. There is no doubt that our municipality’s responsibilities are growing and, at least in the near future, the new Ontario Works program is on its way in London and will be delivered. We will concentrate most of our remarks today on the proposed Ontario Works Act. We certainly do hope, however, that this public consultation process is the start that will bring attention to the potential impact of the legislation and, most important, highlight some of the key concerns our community has expressed and our council has prepared to take a position on. We have some concern about what the minister said and what the parliamentary assistants say and what the legislation says. Clearly there is a contemplation of reassessment not only for FBA but also ongoing reassessment. Again, for the people that you speak for, in the context of what you spoke about, the nature of or how the illness manifests itself, has got to be a frightening prospect in terms of the stability of the support. That leads me into another comment, sort of a broad comment on the actual legislation which a couple of presenters have already said today. If you remove the disability component from both pieces of legislation, you’ve got something that’s pretty well the same. To paraphrase the minister, they’re saying, “What we’re trying to do is produce legislation for disabled individuals that is fair, accountable and effective.” The Ontario Works Act would truly give people — and I don’t want to use a line that has been used before — a hand up rather than a hand down. You can help them do that by cutting the red tape, cutting the bureaucracy, putting incentives in place to get these people back to work and get them off the welfare rolls.
If an unfavourable decision is made, the applicant will have no recourse, no way to appeal the decision. Anyway, thank you for this opportunity to discuss Bill 142 with you today. We hope that someone is listening and is prepared to make changes beneficial to people with disabilities in Ontario. The fact of the matter is that if you take a 20-minute presentation and your submission is 20 minutes, nobody is going to have an opportunity to ask you questions. So the only thing that’s missing is you have the satisfaction, and I know how that feels, of being able to do it personally. I need to understand the purpose of an advertising campaign when the program is going to be mandatory anyway. You’re forcing municipalities to participate because you’ve threatened them with the grant money, that if they don’t participate in workfare, they won’t get provincial dollars. Finally, few people from the affected communities will speak up about this legislation. Along with the stigma of poverty comes the knowledge that there is no support, and they see this as another attempt to further inflict hardship and pain from which they can see no way out. They live in constant fear that someone will further intrude on their freedoms, which already are too few. Understand the myriad of issues that surround a person’s dependence on drugs and alcohol and try to make a dent in the use by young people. Don’t condemn people to die in the name of cost-cutting and streamlining. Try to remember that you’re dealing with human life and have a responsibility as an elected body to give everyone equal opportunity. Applaud those who make honest attempts to discontinue their use of drugs or alcohol, but at the same time offer some hope of a future to those who haven’t made it to that point. There have been many obstacles to overcome throughout the epidemic that have threatened the health and wellbeing of people living with HIV. Currently those obstacles include a government that has not clearly thought out the detrimental effect that legislation such as Bill 142 could produce. Indirectly, education of people at risk of contracting HIV could also be affected. This is due in part because those at highest risk are often living in poverty and have other more immediate concerns such as housing and food. They frequently put health issues on the back burner in order to survive. I know that you come from the fair city of Windsor and I know she wants to be here. You have 20 minutes for your presentation and you may use it as you wish, and if there’s any time, we’ll ask you some questions. I’m interested to hear the parliamentary assistant say he agrees that there should be guidelines and so on. They aren’t here in this bill, and in fact we do have legislation that deals with exactly the situation he’s talking about. The Child and Family Services Act deals with the issue around neglect of children. The Substitute Decisions Act, as you pointed out, provides the framework for declaring someone incompetent to deal with their income. There is no reason for this provision other than a punitive one, where people can simply interfere in the lives of people who are on assistance. So you’re quite right to challenge us in that way, and I want to thank you for that. In closing, I support the specific measures in this bill which could prove beneficial. When all of the people in Ontario have their fingerprints taken, when all of the funds of every individual are sent directly to his or her landlord or utility compan, and when everyone could have a government employee determine where their cheque is sent, so will we. But if the individuals sitting around this table are not getting in line, then don’t ask us to do so. In one case, a client had reported his cohabitation with his spouse and reported her income. Instead of deducting her income, the ministry paid them an additional spouse’s allowance. Instead of writing off this error as an administrative one, the client was assessed an overpayment when he was in a care facility and no longer received benefits directly. It was only on appeal that the ministry was ordered to write off this overpayment. At the outset, I must state that I’m at a loss to determine how the government imagines other government debt can be offset against welfare benefits when the benefits themselves are so inadequate. Similarly, to require spouses to be responsible for overpayments accumulated by each other is excessive.
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Then, if they are blessed with some money in the future, the government will expect them to turn it over to them. Furthermore, there is a high correlation between domestic violence and sole-support parents. Their children are often subjected to contested custody disputes and apprehensions. Their problems will not disappear after they’ve been on assistance for four months. The workfare provisions as stated by Metro social services are based on practices and experience with the employable general welfare caseload and cannot be transferred to sole-support parents without major problems. I wanted to focus your attention on the Ontario Works portion of the legislation, looking specifically at the workfare, overpayment and appeals portions. In Windsor we reduced our caseload by 45% in two years, not through workfare but through jobs. The third shift at Chrysler and the opening of the casino provided welfare recipients with the exit vehicle they needed to leave welfare, proving that adequate jobs are the solution to unemployment. This government’s misinformation about social assistance recipients is reminiscent of hate propaganda, which is a criminal offence. The government’s abuse of victims of failed government economic policies must stop. In order to proactively face the economic challenges of this province’s future, you will have to begin to govern with the facts and reality rather than enacting senseless, demeaning and harmful policies that hinder both our economic viability and the health of our communities and our children. The biggest welfare fraud in this province is being perpetrated by the Harris government in its propaganda war against social assistance recipients. This government is giving more money and power to fraud investigation departments. You set up a welfare fraud hotline, the infamous snitch line, in which citizens of this province can report on their friends and neighbours and family members who are allegedly scamming millions from the social assistance system. I did in the first place want to mention the extreme inconvenience of our having to attend here in London. Mary and I are both people with disabilities and we found the travelling to come to you very inappropriate. We live on disability pensions and finding money to come to present to the government was something we thought was really kind of ludicrous. We hope that in any further discussions the government will try to make more accommodation for people, especially taking into consideration seniors and disabled, in hearings like this. We understand the government is trying to save money, but please consider that in the future. If there ever was a time in our history when change was necessary, today is that time. This bill begins to tackle the wrongs that have chronically failed persons with disabilities. This bill enacts the key supports necessary to envision an employment system that would enable disabled adults to contribute economically in their communities. Although components of Innovations are similar to those of Ontario Works, our approach would reduce welfare dependency and address the lack of jobs in first nations communities by supporting small business development. The committee will recall that Grand Chief Roote made reference to the first nations Innovations approach and also detailed the work of four Anishinabek communities in piloting jurisdiction over social services. In answer to your question, we think that ‑‑ we built our business plan on Saskatoon only being able to support one entry for a new commercial radio station. As noted earlier, AVR also proposes the same condition of licence requiring 25 percent of the broadcast week to be comprised of spoken word programs, as is found elsewhere on AVR services throughout Canada. Madam Chair and Commissioners, Oldies 106 in addition to delivering great music, will provide it’s currently underserved 45‑54 audience with a blend of locally relevant spoken word programming that will address their news and informational priorities. In major cities or cities the same size as Calgary and Edmonton, the contemporary Christian music format will drive a three to five share in those markets, however there’s 40 to 50 radio stations in those markets as well. I have two points, the first is on the second page, second to last paragraph, “We are willing to accept a condition of licence capping the amount of brokered spoken word programming at a maximum of 15 hours per week for the term of the licence, 11 percent of our 126 hours.” First of all, and I know Sharon is itching to get at this question, but, of course, business news and financial news is a relevance to both sexes and it’s presented in a way that’s of interest to both on the EZ Rock radio stations. Brian has 13 years experience programming the format, is a leading expert in Canada, and is the Program Director for a flagship EZ Rock station in Toronto, one of Canada’s most successful radio stations. Initiate a dispute resolution process with the relevant bank or financial institution, which may include OLG providing evidence relating to the deposit transaction and/or Chargeback to a payment processing service provider and/or a bank or financial institution.
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I have many concerns regarding Bill 142, particularly the employment supports section which will replace the Vocational Rehabilitation Services Act. The VRS program is perhaps one of the best rehabilitation programs in North America. It provides a comprehensive range of vocational services under one roof to all persons with disabilities in Ontario regardless of income. Please consider that lifetime support, varying from a few hours to a full 24 hours per day, will always be needed for someone with a developmental challenge to carry out their daily activities. As well, often special adaptations to the environment are needed to help individuals live as independently as possible. These are costly and must be in place either through the disability support program benefits for individualized purchase of services or through provincially funded services in Brant county. 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We believe, as you’ve read in our application, that the market is probably somewhere around the 17 and a half, $18 million mark. The commercial real estate brokerage stated that in the first part of 2006 a number of million dollar building and land parcel deals took place in the north industrial service area. 59 family ‑‑ multi‑family units were started the same month, compared to 37 in September last year. Now, obviously this 40 percent was one of the factors that you took into consideration in evaluating whether or not to enter this market. These categories include luxury automobiles, boats, RVs, high end travel, cruises, health and wellness, investment, financial planning, high end real estate, upscale clothing stores, condos. We will go through the full 40 percent of new advertisers to the market if you’ll bear with me on this. That’s a great question, and we really questioned ourself on that too and I’m going to ask Mr. Davis to answer your question. I think a point was made in their presentation that they’ll lean towards more current music, and music with a slightly harder edge, whereas we’re going to go the other way, and as I just said, focus on the ’60s and ’70s. If I further understood their presentation correctly they’re calling it easily rock. I think if I understood their presentation correctly that they are also ‑‑ their foundation will also be a soft AC of the ’80s. But if I can just continue for a second, I want to make a point that unfortunately in the ’60s and ’70s the Canadian music industry was still in it’s infancy, and the availability of format appropriate Canadian music is quite limited in both quantity and quality. Our research clearly showed that these people have a want and a desire for a station that will satisfy that demographic. All inclusive it’s eight months in duration, there’s 1,070 hours of instruction and the graduates that come out of that program are ready to go to work. It’s a great opportunity to lower the barriers of entry to the members of the four designated groups, and I think it’s particularly helpful in Saskatoon with the unique make‑up of that city. I’m going to have Mr. Siemens speak to that, but just briefly, again, employment equity is very important to us as well as a broadcast group. And I know that doesn’t form part of CTD, but it does fall outside of the relevant factors used in the evaluation of competitive radio applications. As other broadcast groups and other broadcasters do as well, if we’re licensed by you, the Commission, we take the trust of the public and the licence that we receive very seriously and we walk the talk. So we have to ‑‑ we have to work with them and we have to educate them too, and we’re going to be educated as well how best we can spend this money to ensure that we’re getting the best bang for the dollar. It’s new to us and it’s new as a Canadian Talent Development initiative, and we’re ‑‑ it’s new to the music educators in British Columbia and Alberta, and hopefully in Saskatchewan as well. But I did notice in your application that in response to question 7.2 you marked off that yes, you would be participating in the CAB CTD plan, which for the size of Saskatoon means $3,000 a year. The station in Saskatoon, the management and the team, would be responsible for all the day‑to‑day and weekly activities in Saskatoon. The only synergies, in answer to your question, that may happen, is some accounting functions that perhaps would be done in Kamloops or would be done with our accounting office in Medicine Hat, but they’re very, very minor in nature. I know other groups don’t necessarily agree with that philosophy, but we found that has worked very well for all of our stations in the Pattison Broadcast Group. And from experience we had a similar commitment at another station, and I know that that number works. Commissioner Cugini, the newsroom will be staffed by a full‑time news director, who will most likely double as a morning news reader. I’ll turn that over to Gerry and we can give you a complete breakdown of the staffing levels of our proposed station. If I could just add, Commissioner Cugini, we have just found it to be our best practice to be approximately 75 percent local. There has been some discussion this week about Saskatoon’s ability to support a new licence. The Save the Music initiative is based on a firmly held belief that development of Canadian talent must begin with our youth.
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- Yesterday in Ottawa you heard from Marie Loyer, who chairs the consumer advisory council at the Royal Ottawa Hospital.
The issues of diversity and consolidation, in our view, can be offset by licensing motivated, independent broadcasters like CJVR, with the credentials to be a viable licensing alternative to a larger corporate interest and even more concentration. If approved for Classic 89 and Oldies 106, CJVR comes to the Saskatoon market not as a stranger, but as a friend and a contributor who has been a part of the Saskatoon community for many years. As career broadcasters, CJVR is confident in the economic future of Saskatchewan as evidenced by our substantial investment in Melfort and the level of additional expenditures that my family has committed to in establishing new FM undertakings in Saskatoon and Regina. That is a phase that includes the acquisition of and launch of CIXM in Whitecourt, Alberta, and pending applications for FM licences in Grande Prairie, Fort McMurray, Medicine Hat, Regina and Saskatoon. Many opted to sell to larger broadcast organizations and leave the business and its growing challenges and complexities to others. The Commission’s call for Saskatoon and Regina is critically important to CJVR, as both markets represent the rare, if not final, opportunities, for our company to meaningfully increase the size of its critical mass in Saskatchewan. To his left is Linda Rheaume, Administrative Manager for Radio CJVR’s two stations in Melfort, and our new FM station in Whitecourt, Alberta. Dave has 24 years experience in Saskatchewan broadcast media sales, and for the past six years has served as CJVR’s Saskatoon Territory Sales Manager. Before we begin our presentation for our two new FM licences in Saskatoon, I’d like to introduce the member of our team. Thank you for allowing us this opportunity to appear before you for the third time on this very busy week. So we thank you so much for allowing this opportunity to share with you today. We feel that we, as you have heard, even some of the other broadcasters we have the least amount of impact in a community when we come in to other broadcasters. And help me because I actually have never listened to the brokered programming. And that audience share is based on ‑‑ we’re not measured in Edmonton or Calgary by BBM right now, we have been in the past. Earlier applications ‑‑ applicants have stated numbers in excess 20 to 25. I took the Saskatoon population and multiplied it, which I came up with a conservative, as it turns out, estimate of 14.6 million dollars in Saskatoon radio revenue. And then I broke it down per capita, Saskatchewan revenue of 63.7 million dollars, a population of 978,000 plus per capita revenue works out to $65 per person in Saskatchewan. When we did our projections, target projections, I looked at the Saskatchewan radio revenue from the CRTC documents, and the Saskatchewan population. It’s Appendix ‑‑ no, it is my Appendix 3, it would be in your application, 4.1 of your application. When you have your morning people here, your morning show people here, you will have the 98 hours as you said. On that latter point, the issue of recruiting Aboriginal First Nations people into broadcasting is becoming a very serious issue, and it appears that the practices being done by some people, Mr. Rawlinson included, is go to high school career fairs. We have not found, I mean, even, you know, talking with these people even when I ‑‑ here in Regina. And you have experience in Edmonton and Calgary, which also have large Aboriginal populations. Much has been made of the large and rapidly growing Aboriginal population in Saskatchewan, and I guess specifically in Saskatoon we heard numbers of 17 percent of the population this morning. I do just want to add one more thing too, that we’re talking very similar styles of music, but the artists and the lyrics are completely different. What happened with us in Edmonton is the morning on air personality that was on the EZ Rock station, when we started up our Shine station, came over to us. There is ‑‑ I could probably count the number of songs that would cross over on one of my hands between what EZ Rock in Edmonton and what our current Shine FM plays. Finally, the area I wanted to touch on was the economic impact, the economic issues and your plans, and perhaps also to give you a chance to comment on the discussion we have been having about the market with the applicants. The vision of Dionne Smith to see the Shai Awards grow and to be a steppingstone for Canadian Christian artists is admirable and we feel it is effective towards making Christian music credible and respected in the Canadian music industry. You provided a cost breakdown in the context of our discussion in the Regina market. There is ‑‑ you have committed to spending at least 16,000 a year to support the Vibe Gospel Music Project. Well, obviously there is two people that are responsible for the ‑‑ on the open line.
And for the Commission to be hearing an application like this where two competing broadcasters are prepared to go the second mile to make this happen, is giving the Commission a unique opportunity, I think, and the Aboriginal community will be the benefactors. This is a critical area of questioning for us to understand your application, so I’m going to ‑‑ I’m going to ask, I guess, a similar question in a few different ways so we get a full and complete record on this. Now, because it’s a youth oriented station, they will try to find people that specifically appeal to that, and they’ll get some of that. The guys, they get a new entrant comes into the market, including this one, and they just get a list of all the people who are advertising, go out and say, hey, you know. It’s one of the reasons why it’s very hard for youth stations ‑‑ youth‑oriented stations to make a go of it. So it’s ‑‑ and I think in the third case, in this example, with voices and DJs and young people who relate to them and the issues that they have as Mervin has described in a program like Saskatoon Life. And also we can add to that by having a place for them to go and hone their skills and develop a career in radio with this new radio station. There is a tech tonic shift happening in our community where the newspaper used to be the primary source of local news, radio is being the primary source of local news. And while we ‑‑ we will endeavour to make sure that that programming appeals across a very wide audience, because we do see that that is our mandate as distinct from a specific Aboriginal mandate. You know, it will help parents understand the issues young people are facing today. That’s the type of stuff I think we really need to concentrate on because our young people are growing up and they’re ‑‑ they’re in successful areas, but we just don’t hear enough as to what’s happening in the communities. At least it occurred to me as a practice fact that that would be another opportunity in time when the detailed programming could be discussed with then the licensee. That ‑‑ and the news part, based on this deficiency answer, the news was a component of the news, sports, weather and other surveillance, so the actual pure news would be about two and a half hours out of a total of about five hours. But ‑‑ so we’re estimating that a station like this, because it’s youth oriented, will not run a huge amount of news. This station will be playing all types of new music all day long because again the target is a much narrower target than C95’s is. CFMC, or as we call it C95, is kind of a ‑‑ I think the slogan is classic hits and today’s best music, so it displays some classic hits and some of the current music. So it’s too early for me to honestly say that I can tell you exactly what’s going to be part of the programming, but I’ll tell you the one thing that I think is necessary, that we hear from young people telling us because I’m too old to understand what’s good for them. And it’s not just Aboriginal kids that are going to relate to it, non‑Aboriginal kids are going to relate to that type of music, and it’s something that you turn on the radio and you’re going to be, hey, I like this station because the young people want to hear it. You mentioned that you would be playing several genres of music that target a younger demographic, including hip hop, dance hop, R and B and new rock. So I realized, my goodness, there’s ‑‑ that’s ‑‑ the future of this province is highly dependent on what happens with the First Nation and Metis population. I have taught three classes in the Indian Communication Arts program, and just from these classes I can think of at least ten people who could come in and do a great job at the station. All of these challenges are exactly the challenges this radio station is designed to meet. While some of the listeners will likely be aware of the First Nations and Metis background of the staff, they will listen because they think it’s a great radio station. A successful radio station staffed entirely by First Nations and Metis employees will make a statement in Saskatoon. I agreed to be a trustee of Saskatoon Radio Broadcasting because I believe in the concept behind this radio station. AVR is one of the primary, I guess, vehicles for the development of emerging Aboriginal talent, both spoken word and musical artists. We do believe that the Aboriginal community in Saskatoon, and maybe the greater population there as well, would benefit from choice in Aboriginal programming. But to the extent that there will be Aboriginal businesses in the community that will want to advertise on some of the programs that we air, we just don’t think it would be a good idea to have a restriction like that. As I mentioned, it is 42 hours per week in the case of commercial stations. It needs to be shared as a relationship between commercial radio, Aboriginal commercial radio, and nonprofit Aboriginal radio broadcasting. They serve the local region, and obviously by their success have been doing an excellent job of that, and they’ve done it by blending mainstream country and popular music artists with Aboriginal artists and selling commercials. And, you know, I believe that in most communities where there are significant Aboriginal populations, they don’t really have a choice, you know, there’s one primary broadcaster there. Yesterday, they ‑‑ they were saying that they were rather successful in Saskatoon with ‑‑ particularly with inserted in the time period, with getting the youth audience listening to them.
- OLG will use reasonable efforts to notify Players in advance of planned Downtime by posting notices at OLG.ca or through other appropriate means as determined by OLG in its discretion.
- While my family is proud of CJVR’s achievements for Canadian talent to this point, approval of our Saskatoon and Regina applications will result in higher expenditure levels and a broadened mandate for CJVR to do its very best for Saskatchewan and Canada’s developing young talent.
- While we are staffing 100 percent Aboriginal, our target is really all youth in Saskatoon.
- Some people will give up a lot of different things such as services, whether that be telephone, which really can be a very basic need — some people will have to give that up — as well as whatever else they can think of.